A Comparative Market Analysis (CMA) is a detailed, data-driven report that estimates your property’s current market value by comparing it to similar homes that have recently sold, are currently listed, or have expired in your area. This professional pricing tool helps set a strategic list price and is different from a formal appraisal, which is performed by a licensed appraiser for lending or legal purposes.
What a CMA is
A CMA is an evaluation of a property’s value based on recent sale prices of comparable homes nearby, adjusted for differences in size, features, condition, and location.
It provides a market-based estimate so sellers can price competitively and buyers can make informed, fair offers in today’s real estate market.
How my CMA process works
Pulling comparable sales (“comps”) that have SOLD within the last 180 days or less whenever possible, focusing on similar size, style, and location.
Analyzing sold, active, pending, and expired listings to understand pricing, competition, and where your property should be positioned in the market.
Key Pricing Factors
Sale price vs. list price ratios to see how much negotiation is typical and how aggressively to price your home.
Overall market conditions, including whether it is a buyer’s or seller’s market, local demand, and the current interest-rate environment.
Absorption rate and Days on Market to gauge how quickly homes like yours are selling and how to balance speed with maximizing price.
Property On Site Review & Recommendations
On-site visit to fully assess your property’s condition, layout, updates, deferred maintenance, and unique features that may increase or decrease value.
Detailed list of items to address prior to listing (repairs, improvements, and cosmetic updates) to help maximize ROI and strengthen your position against competing listings.
CMA Report Completion
Once an on-site assessment is completed, a CMA and broker opinion of price are completed within 3–5 business days, giving you a clear pricing strategy and estimated bottom line before going on the market.
Preparation of a seller net sheet, which is an itemized estimate of what you will actually “net” after paying off loans, closing costs, commissions, and other fees from the projected sale price. will also be included.
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